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ChaPanda Breaks Into South Korea with 188-Minute Waiting Lines—The Success Behind Their SNS Strategy

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ChaPanda Breaks Into South Korea with 188-Minute Waiting Lines—The Success Behind Their SNS Strategy

Chinese tea brand ChaPanda debuts in Seoul, creating 188-minute queues. K-pop idols and a savvy social media strategy are key to their success.

May 30, 2026

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