Samsung Withdraws from China's Appliance Market: The Downfall of the World’s Top Manufacturer due to "Arrogant" Strategies Over the Past Decade

Samsung Electronics, the world's top appliance seller, halts all sales of TVs, refrigerators, and home appliances in China, with its market share plummeting to just 3.6% for TVs and 0.4% for refrigerators. The failure to localize its strategy has backfired.