New AI Startup 'Pit' Founded by Voi Co-Founders Secures $16 Million Seed Funding from a16z

A Rising Star from the Legacy of European E-Scooter Giant Voi

Stockholm-based AI startup Pit is rapidly gaining attention in the enterprise AI market. The company, led by the co-founders of Europe’s fast-growing e-scooter service Voi, announced that it has successfully closed a $16 million seed funding round led by prominent venture capital firm Andreessen Horowitz (a16z).

CEO Adam Jafer, who worked at Voi for seven years and played a key role in growing the company to 1,000 employees and operations in 13 countries, realized the maturity of AI for enterprise applications during his tenure. “Initially, I saw opportunities to replace existing SaaS tools with in-house applications, but eventually, I began envisioning possibilities beyond Voi,” Jafer said.

”From Chatbots to Agents”—A Turning Point

The company’s strategic direction was shaped by a shift in perception regarding the evolution of AI models. Jafer explained, “The moment AI models transitioned from merely generating text as chatbots to acting as proactive agents was an ‘aha moment’ that revealed enormous business opportunities.”

Pit distinguishes itself from competitors that offer AI agent-building tools or no-code products, positioning itself as a provider of “AI Product Teams-as-a-Service,” a unique and innovative approach.

Two Pillars of Differentiation—Pit Studio and Pit Cloud

The company aims to stand out in the market through its two core products:

Pit Studio: A tool that enables companies’ employees to guide AI in automating their internal workflows. Its role is to identify and design tasks that can be automated using AI-generated software.

Pit Cloud: A platform that delivers the designed software in a format tailored to meet enterprise requirements. It ensures compliance with standards like governance, authentication, and auditability that corporations demand.

Focused on Back-Office Automation

Starting in mid-January this year, Pit has been testing its plans with pilot clients across several sectors, including telecommunications, healthcare, and logistics. The company is strictly focused on automating internal processes.

Jafer emphasized, “We’re not about customer-facing features or conversational AI. Our mission is purely to automate back-office, service, and support functions, creating time for people to focus on their core business.”

Stockholm is already a hub for promising AI startups like Lovable, and it is one of the regions where a16z actively seeks the next European unicorn. Pit plans to scale its commercial operations in the future, aiming to carve out a unique position in the competitive enterprise AI automation sector.

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Q: Who is the CEO of Pit?
A: Adam Jafer is the CEO of Pit. After working at Voi for seven years, he left the company last summer to establish Pit, leveraging his engineering perspective to identify AI’s potential for enterprise applications.

Q: What makes Pit’s products unique?
A: Pit’s distinguishing feature is its positioning as “AI Product Teams-as-a-Service.” Its offerings include Pit Studio for designing workflow automation and Pit Cloud for delivering enterprise-standard software, forming a two-pronged approach.

Q: In which industries is Pit being implemented?
A: Currently, Pit is conducting tests with pilot clients in sectors such as telecommunications, healthcare, and logistics. Its focus remains exclusively on automating back-office and support functions, rather than customer-facing or conversational AI features.